Clean Up On Your Web Rankings

Keywords are important when you create quality searchable content. Some companies scoff at this and others tend to "get it". This is an extremely important thing to remember as you put your campaigns together. Google is looking for keywords in your sales copy that are relevant to the searches. It has to be a perfect match in order for it to "yank" your page up to the top so everyone can see it.

Here is a little more on the subject:

"1. File Naming Conventions
Most developers don’t give a lot of thought to page names, but it can be an extremely beneficial way to get more keywords into your site without having to force them.

File Naming Guidelines:
Instead of products.html >> skincare-products.html
Use this method for every page and work your keywords into your site architecture where applicable.

The image above shows the title attribute when you hover your mouse over the services navigation tab.

Add a title attribute to all of your navigation tabs to give users a better indication of what the pages are about:

You want to abide by a few rules before you go stuffing your title attributes with information that could be considered spam.

Get the whole article here:
http://www.alibiproductions.com/

Multiple Ways To Spam
I am just as amazed as you are when it comes to SPAM techniques. But there are ways to hit the search engines with all sorts of unsavory tactics to get a top ranking. Keyword stuffing is a big problem with a lot of these dishonest SEOs out there.

There is also ways that you can stuff keywords into some very unlikely places such as Flash SWF files and javascript menus. But you want to avoid doing things like this so you don't get yourself banned.

Recently I was doing a project for the hotel industry when I noticed something very peculiar. There were many competing hotels in my market area stuffing keywords into their headlines. Needless to say I wanted to play a straight game and avoid getting my client blacklisted. So busting through the crud was not as easy it you may think. We had to be very careful with our selection of words and what order we put them in.

But this is how we got to the top. It took some time but we were able to get these pages indexed quite quickly. If you have an optimized page you can get it indexed in as little as a couple of days.

Posted by Ted Cantu on Oct. 28, 2007 at 9:44 AM